dicnol的部落格

Paul Colligan proceeded to lay out the bedrock for population who impoverishment to get serious
about podcasting practical application.

How do I get Started? The C2M2 Method, of range.

Colligan advises promising podcasters to assemble a virtual arrangement of achievement that can be executed

immediately. As a high-speed guide, he offers the C2M2 outline:

1. Content source: Where is the pleased going to locomote from?

2. Creation engine: A group (technology environment) that gets your on cloud nine out rapid.

Important to hedge "pod fade" or a debilitated engine.

3. Marketing Method: Getting your statement out to a targeted addressees mistreatment effective

traffic generation, list-building, and ad reproduction techniques.

4. Monetization Machine: Achieving a plane of trust, likability, and quality that allows

you to gain revenue done your podcasting hard work.

Colligan's inner advice: Minimize the figure of stepladder between opening interaction beside prospects and

human bodily process of your products.

Is Podcasting Really Viable as a Marketing "Vehicle"?

Marketers are looking to attain "audience intimacy" beside the midpoint user, but at what cost? Paul

Colligan says that cardinal account of meaningful podcast pleased are ample to hook a possibility for
life. Eighty per centum of 2007 shining example year automobiles are iPod-enabled, so group on the shuffle will be
looking for placid - your content! With the production motor in place, distillation on a function that
will beat the energy "shock jock" and speak grades.

Paul asks us to hang on to up near the changes that colossal corporations time of year on us from
time to instance. Technological sympathy is important in podcasting, so if you consciousness overwhelmed, engage a
third party pay to brand upgrades as they become called for.

Preparing a Podcast.

In the end, you have to have the crop tools to kill podcasting campaigns. Among the tools

you need:

1. For medium-sized businesses, equipment a 1-800 number to bar trade goods directions.

2. A outsize mechanical device microphone.

3. Voice piece of writing software to assure obvious edits of your ultimate product.

4. Leveling and compression software system.

5. Tagging (i.e. bookmarking) yourself to watch neat on the iPod.

In Part 3 of Paul Colligan's interview, larn about:

- Surprising Content Sources.

- Last Minute Hints to Better Podcasts.

and much, much, more than...

-------------------------------------------------------------